Real Estate Market Targeting

Real estate

Background

A real estate corporation that runs several development projects. The corporation already uses a data lake to track real estate transactions on the market. The client needed help in preparing a well-focused marketing campaign to target the most likely buyers for the properties in the new development projects.

Our work

We analyzed the history of real estate transactions and past purchase behavior. Real estate data were enriched with other data sources in the data lake, such as the economic or social data about the buyers. Using advanced analytics, we created a machine learning model capable of identifying leads for the new developments.

The outcome

An optimized marketing campaign that allowed the client to focus his sales efforts on the right individuals from a list of leads.

Technology used
  • Data Lake
  • Python
  • Scikit
  • AWS