Headlines Generator For Gamification Platform

Marketing

Background

The client is the leading provider of enterprise gamification solutions in Asia. The client needed support in mass-producing catchy news headlines to increase their conversions. Moreover, the client used Cassandra to store traffic data on pages that were then used to build user profiles and content recommendations and aimed to provide linear throughput scaling.

Our work

We built a data model for generating headlines — a solution based on news and their statistics from social media to verify their virality. Semantive also helped to optimize Cassandra infrastructure and data model to increase the cluster throughput.

The outcome

Higher news conversion and highly efficient Cassandra back-end.

Technology used
  • Python
  • Go
  • Cassandra
  • Spark
  • AWS